Social Media

Vertical content & Meta ad creative.

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Made for the phone.
Built to be tested.

Social media video production in Toronto for brands with something interesting to say. Nowa Film develops creative concepts, shoots vertical content and makes Meta ad creative for marketing teams that care about the quality of each asset.

Product edits, dealer reels, UGC-style pieces and campaign videos are shaped for the phone: a considered opening, clear framing and readable captions. We plan purposeful variations your team can test, then use the results you share to inform the next creative round.

We map out the hooks, product moments and calls to action before the shoot, then capture enough variety to build a useful content library. Each edit is shaped for its placement, with considered pacing, legible text and the right framing. Your team gets organised versions for organic posts and paid campaigns, with room to learn and make the next round stronger.

Start a project
A wide studio set with cinema cameras, overhead rigging and large lights
Big ideas, room to play.
The crew resetting confetti on a studio floor between takes

A plan for every cut.

We map the ideas and deliverables before the content day, with room for variations that serve a real purpose.

Good for
  • Instagram Reels and TikTok
  • Meta ad creative
  • Hook testing
  • Organic feed content
  • UGC-style edits
  • Content days
A camera on a gimbal beside a blue sports car in a car showroom

Social media video production with a creative point of view.

Make each asset earn its place

A large folder of near-identical edits is not a content strategy. We start with the campaign message, audience and the decisions each video should help people make. Then we plan a focused set of ideas: a product demonstration, a founder perspective, a compelling detail or a playful opening. Quality comes from giving each asset a job.

Paid creative and organic content need different briefs

An Instagram Reel can build familiarity; a Meta ad may need to introduce the offer immediately. We produce vertical video, UGC-style content and campaign variants for those different roles. Hooks, on-screen text, product moments and calls to action can be varied deliberately so your marketing or media team has useful creative to test.

A content day starts with the edit list

Before filming, we map the concepts, presenters, products and locations against the required deliverables. That plan shows where footage can be shared and where an idea needs its own setup. After launch, your team's performance feedback can inform a further round of edits or another shoot. Production scope and paid media responsibilities should be agreed separately.

A few good questions.

What social media videos does Nowa Film produce?

We produce Instagram Reels, TikTok-style vertical content, product videos, UGC-style creative and video ads for Meta campaigns. The work can include concepts, filming, editing, captions, graphics and variations for different placements, as defined in the brief.

Can you work with our marketing team or media agency?

Yes. Share the campaign objective, audience, placements, brand guidelines and any creative learnings you already have. We can build the production and deliverable plan around that brief, with clear feedback and approval responsibilities between your team, media partner and Nowa Film.

How many videos can we get from a content shoot?

The useful number depends on the concepts, setups, people, locations and editing requirements. We agree the asset list before the shoot. A new story or demonstration takes different work from a shorter cut or alternate caption, so we distinguish original concepts from variations in the scope.

Do you guarantee paid ad results?

No production partner can guarantee campaign performance from the creative alone. Results also depend on the offer, audience, media spend, landing page and measurement. We focus on clear concepts and purposeful variations, then use the feedback your team shares to guide the next creative decisions.

Have a brief, a launch date or the beginning of an idea? Tell us what you are planning.

It starts with a hello.

Let’s chat.

Pick a day and a time. We’ll talk through what you’re making and how we’d shoot it.

  • 20 minutes
  • Google Meet
  • America/Toronto

Prefer email? noah@nowafilm.com

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