Behind the edit
The sequence moves from tight headlight and cockpit details to wider views of the motorcycles. Layered picture panels bring a second scale into the frame, pairing a close look at the finish with the shape of the whole bike.
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01
The project
Made for the ride.
A fifteen-second promotional spot for Harley-Davidson Canada. Sculptural motorcycle details, deep black backgrounds and a clear dealer message give the short running time a deliberate rhythm. The bikes carry the first impression; the invitation to visit a Canadian dealer closes the film.
The context
Harley-Davidson Canada motorcycles and a Canadian dealer offer.
The focus
Product details establish the look of the spot before a direct dealer invitation closes it.
In the finished film
- 15-second motorcycle commercial
- Close product views and wider bike profiles
- On-screen offer and dealer message
- Type
- Commercial
- Length
- 0:15
The finished film
The finished spot brings motorcycle details and the Canadian dealer offer into one concise film. Product imagery establishes the mood, followed by a clear invitation to visit a dealer.
02
Inside the film
The finishing details
Red bodywork, white highlights and black negative space hold the images together. The closing message switches to bold white and orange type, giving the dealer invitation its own moment after the product imagery.
From the Nowa Film studio archive
03
Frames from the film
Take a closer look. Save a frame.
04
Plan your project
Planning a product commercial?
For a short commercial, decide which product details matter, what the offer says and where the film will run. A clear main message gives the creative treatment a focus before shorter versions are planned.